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Virtual Speaker Series "Building Your Own Brand in the Digital Age" - Philadelphia, PA
Wednesday, January 29, 2020, 12:00 PM - 1:00 PM EDT
Category: Virtual Speaker Series

Building Your Own Brand in the Digital Age

Legal marketing has completely changed over the past decade, as digital technologies continue to evolve and drive how clients (and potential clients) consume information and look for products and services. As solo practitioners in a highly competitive field, it is imperative that you differentiate yourself and stand out, amid billions of web pages and information continuously blasted out on digital devices. This program will cover:

  • Creating a brand manifesto, internal and external
  • Leveraging social media to build your brand
    • Best practices for a LinkedIn profile
    • Twitter
    • Facebook
  • Pitching yourself to the media
    • Free tools
  • Content strategy
  • Budget-friendly digital campaigns

Presentation by Danelsy C. Medrano of  Feldman Shepard

Danelsy Medrano serves as the Director of Marketing for Feldman Shepherd.  Prior to joining the firm, Danelsy served as the senior digital marketing manager at the American Law Institute-CLE, managing their digital and traditional media strategy including SEO, SEM Social Media, P.R., and media outreach efforts as well as email marketing.


Please RSVP by Monday, January 27th, 2020 to reserve your seat.  



This program is also being offered live in-person at Feldman Shepard in Philadelphia, PA and is free to WOL members and non-members. For additional information or to register for the live in-person program, click here.