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POSTPONED - What Lawyers REALLY Need to Know About Digital Marketing
Tuesday, January 14, 2025, 12:00 PM - 1:00 PM EST
Category: National

What Lawyers REALLY Need to Know About Digital Marketing
POSTPONED UNTIL JANUARY 28th - See event page here. 

In this informative workshop, Dr. Jennifer Gardella will take you behind the curtain of digital marketing and explain what should be happening for your law firm or business. This workshop is perfect for any attorney or business owner who works with a marketing firm, has an internal marketing team, or is a do-it-yourselfer.  As the owner, you need an understanding of search engine optimization (SEO), blogging, and social media and Jennifer will deliver.  

During this workshop Jennifer will share her strategies, best tips, dispel myths and answer your questions.  

 

Learning Objectives:  
  1. What research is critical before you start a marketing program for your law firm?
  2. What are the critical pieces of a marketing program and how is each done correctly?  
  3. How to RESPONSIBLY use AI in marketing efforts. 
  4. The key performance metrics for any marketing program.    

 

Jennifer Bio:

Jennifer Gardella, PhD partners with you to build and execute a strategic digital marketing plan to reach your ideal clients and customers.  Her unique brilliance is the ability to determine how your ideal clients look for you, where they hang out on the internet, and then write all content to their needs, showcasing your expertise and protecting your brand.  

 

She conducts your keyword research, develops an editorial calendar, and writes your blogs and social media posts monthly. You approve and own the content, and her team makes sure it is posted correctly.  

 

For do-it-yourselfers, her first business, www.YourSocialMediaHour.com, is the perfect way to learn how to blog, set up and optimize social media accounts, and execute a strategic social media plan. Members receive blogging and social media courses and a daily email with a list of things to do to build their presence.  Most importantly, Jennifer stays on top of the algorithm changes and social media features for you. 

This event is open to WOL Members and Non-Members.

Cost: WOL Members: Free | Non-Members: $25