Why won’t my story run? Why don’t reporters call me back? How does the news decide what to cover anyway? And why do they only call when something bad happens?

Living in a 24-second soundbite, let alone 24-hour, news world seemingly provides plenty of opportunities to get coverage for you or your clients. However, not all stories are created equal. So how do you break through the clutter and become a “go to” for the news media; how do you land that compelling story in the news? And – occasionally – how do I keep my client out of the news? These questions surface daily, but are often answered haphazardly without a well-thought out strategy.

Together, we’ll go inside the walls of a typical newsroom to learn how reporters, editors and producers think. We’ll uncover the nuts and bolts of building trusted relationships with the media so that you increase your chances of landing that great story. At the same time, we’ll talk about how to effectively manage sensitive situations so that you or your client don’t end up picking up the pieces after experiencing the harsh media spotlight.

Presenter:

Jeff Jubelirer, Vice President
Bellevue Communications

Jeff is widely recognized as one of the top corporate communications and public relations strategists in Greater Philadelphia and the Commonwealth of Pennsylvania. Perhaps best known for his unparalleled expertise in issue & crisis management and public policy advocacy, Jeff is a “go to” media and political analyst for local broadcast and newspaper outlets. In addition, Jeff is a regular panelist on 6abc's venerable weekly public affairs show, "Inside Story.” 

Jeff is the “chief architect” behind the development and execution of the strategic communications, media & community relations and crisis management issues for his clients, who constitute many of the state’s most well-known businesses, executives, institutions and non-profit organizations. 

In 2016, Jeff was inducted into the Philadelphia Public Relations Association Hall of Fame. In addition, in 2017 and 2018 he was named to City & State PA’s “Power 100,” as one of the regions “40 under 40” by the Philadelphia Business Journal and recognized as one of “22 People to Watch” by Philadelphia Magazine. In May 2012 Jeff received the prestigious national Daniel Ginsberg Award for his exemplary leadership on behalf of the Anti-Defamation League (ADL). Jeff serves on the Boards of The Moyer Foundation and the Department of Political Science Board of Visitors at his undergraduate alma mater, Penn State University.

What you will learn from attending:

1. Who’s the Media Anyway?
2. A Typical Day in the Newsroom
3. How to Recognize Opportunities for Positive VisibilityThe Media Relations Toolkit 
4. What about Social Media?
5. How to Keep Your Issue from Becoming a Crisis
6. Interview Techniques, Tips and Tricks

Agenda

• Breakfast/Networking/Registration: 8:00 am - 9:00 am
• Introductions: 9:00 am - 9:05 am
• Program/Training: 9:05 am - 11:50 am
• Closing Remarks: 11:50 - 12 pm

This event is being hosted by 

Breakfast will be sponsored by

Registration Fee:

WOL members - $75.00
WOL Non-Members-$150 

Pennsylvania CLE Credit: 2.5 CLE

Please register for this event by Friday, September 28th

Register Now