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Virtual Speaker Series - Improve Your Marketing RBI: Five Ways to Get Business
Thursday, September 03, 2020, 12:00 PM - 1:00 PM EDT
Category: Virtual Speaker Series

Virtual Speaker Series - Improve Your Marketing RBI: Five Ways to Get Business

There are FIVE ways to get business; together they comprise your Marketing RBI:

  1. Networking
  2. Speaking
  3. Writing
  4. Activity in the trade association of your target market
  5. Your online presence

Consider which tactics are the ones where you feel most comfortable and, each week, check your performance. Learn how you can step it up and hit it out of the park.

Speaker: Janet Falk, Falk Communications and Research



Janet Falk is a Communications professional with more than 30 years of experience in-house and at public relations agencies. She advises attorneys at small law firms and with a solo practice on Media Relations and Marketing Communications to: attract new clients, remain top of mind with prior clients, keep in touch with referral sources, help recruit associates, generate a news story about litigation that puts pressure on opposing counsel and achieve business goals. Janet leads workshops on these topics and advises on media relations, website, LinkedIn profile, articles in non-legal industry trade publications and client newsletters, among other areas. She has published articles on Media Relations and Marketing in The New York Law Journal, The New Jersey Law Journal and Marketing the Law Firm and is a frequent guest on podcasts about Public Relations and Legal Marketing.



This virtual speaker series is open to members and non-members.  Please RSVP by Wednesday, September 2, 2020